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Allen & Heath switches to
Sun Infonet |
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Allen & Heath announc-ed its appointment of Sun
Infonet as its exclusive distributor for India at the recent PALME Asia
exhib-ition held in Singapore. The discussion was started off at PALM
India with the appointment being sea-led in Singapore.
Bob Goleniowski, sales and marketing director of
Allen & Heath comment-ed, “The main reason for the changes was that I
felt the brand was not being |
had a good synergy with A&H. We also know they were active in
the same segments as A&H, and we knew their track record was excellent
with the brands they represented. So it was a straightforward decision
to change”.
Neeraj Chandra, director of Sun Infonet said, “Since Sun has the
current port-folio of Shure microph-ones, Nexo speakers and Camco
amplifiers, the only product missing from the
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fully developed to reflect the potential of the mar-ket.
Our previous distribu- |
link was a high end Audio Mixer and A&H fills that
gap perfectly for us. This
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Bob Goleniowski, Sales and Marketing Director of Allen
& Heath with Neeraj Chandra, Director of Sun Infonet |
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tor was active in some of the market segments but not
all of them. The cha-nge to Sun Infonet was made easy because we knew
their product profile |
enables us to provide excl-usively to our partners a complete solution
for the Pro Audio segment – with all our distributorship with the principals being
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exclusive and the products being represented being
noncompetitive in nature, Sun Infonet is able to ens-ure that our
principal’s interest is taken care of
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effectively.”
To further reinforce the new relationship, Sun Info-net will also be participa-ting at PALME Mumbai this October.
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Assimilate expands sales channel
for |
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Assimilate has teamed up with Benchmark
Microsyst-ems Pvt. Ltd., headquarter-ed in Chennai, for the exp-ansion
of its sales channel in India. Sales operations span the region with
offices in Chennai, Kolkata, Mu- |
mbai, and New Delhi.
Benchmark Microsys-tems is the provider of cuttingedge technologies
for advanced digital media creation, production, and
distribution in India. In addition to offering the |
entire Scratch product line, the company
provi-des system integration and work- flow design.
Jeff Edson, CEO of
Assimilate said, “We are very fortunate to have formed a sales
relationship |
production in the Indian
markets being extremely cost-sensitive, the extreme price-perform-ance
value of Assimilate’s Scratch Digital Intermediate Process So-lution
makes for the ideal |
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with the Benchmark Group. They
are an elite business partner for us in India, and their
breadth and depth of expertise make them the perfect partner. The
Indian film-making market presents a very large business oppo-rtunity
for Scratch and Scratch provides this mar-ket with an incredible DI
tool suite for producing |
match. Scratch Digital In-termediate
Process Soluti-on is the Essential Mix fora streamlined, easy-to-use,
cost-effective, resolutioni-ndependent, end-to-end pi-peline for
creative and post-production.
As an affordable, highqu-ality DI workflow product with a robust
feature set, Scratch enables the users to produce high-quality
films |
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Scratch Interlace |
high-quality projects.” With
filming and post- |
in an easy and cost-effe-ctive
manner in any format. |
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