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located in the USA and
Australia. The setup, which has been christened BBC Worldwide
Producti-ons India, will complement BBC Worldwide’s Los An-geles
production studio and its production compa-ny in Australia.
The reason for setting up shop in India is reflective of the growing
attention that global media compa-nies are showering on India. BBC
Worldwide ma-naging director content & |
have serious ambitions of being a global player, you
can’t ignore India.” He ad-ded that the success of Bo-llywood, not only
in India but also over-seas, was another trigger point for BBC to look
at India more seriously.
Saul Nasse, who has been appointed as the head of production
operations in the India office, will be res-ponsible for bringing the
production expertise of the BBC to the Indian market. |
ves that the Indian pro-duction
base is the need of the hour. “There are two indisputable facts — local
productions are by far the most popular programming in India and BBC
Worldw-ide has one of the world’s richest catalogues of televi-sion
content and formats.” Indian office will look at adapting BBC shows in
their catalogue to Indian sensibilities as well as taki-ng Indian
content across to other markets. BBC Worl- |
dwide has enjoyed a strong distribution business in
India for many years as well as close relationships with all the
networks. While India will be its third production base in the world,
BBC’s second prod-uction base will be a 100% subsidiary after LA. BBC
has not ruled out a possible equity partnership in India and may look
at joining hands with an Indian partner after they set up shop. |