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Microsoft has rolled out an internet music broadcasting service that
the software giant hopes will lay a foundation for offering music
down loads or online music subscriptions.
The
move comes two days after Real Networks, Microsofts top rival in the
internet media field, Unveiled a deal with three major record labels
to start an online music subscription service.
"This
is an entrance into the online music industry. This is the first
service that we’re going to be delivering to consumers,’ Sarah
Lefko, an MSN product manager, said in an interview.
The
move to subscription services is gaining momentum following the
legal battle between the major record labels and the wildly popular
Napster service, which allows internet users to copy digital music
files from each other’s computers.
The
labels won a federal court injunction that requires Napster to block
copyrighted songs.
The free Microsoft offering will be |
part
of its MSN.com net portal, and will be similar to existing web radio
services such as AOL Time Warner’s AOL.N Spinner, or privately
held MusicMatch.
The
MSN music service will tap into digital song analysis and management
technology Microsoft acquired when n bought privately held Mongo
Music last fail for an undisdosed sum, Lefko said.
The
Mongo technology will allow users to not only listen to 22 preset
music categories like pop and rock, and 200 sub-categories, but also
set preferences to hear similar artists, or listen to music of a
certain tempo or mood.
Down
the road, MSN could offer things like songs for download, a service
for consumers to store their digital music online, or music
subscriptions, Lefko said. ‘‘We’re looking into all these
different types of things,’’ Lefko said, ‘‘We’re looking
into what makes sense and what consumers are willing to pay for.’’
Courtsey The
Economic Times |