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Channel Launch |
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ADAG plans two movie channels |
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Anil
Ambani-promoted Reliance Entertainment is lik-ely to launch its
directto- ho-me transmi s s ion service by the end of the year,
accor-ding to a senior company ex-ecutive. The DTH launch would
be supplemented with the launch of two movie cha-nnels, one in
Hindi and the other in English. The comp-any has already begun
hiring people to run the channels. Reliance Entertainment also
plans to launch two news channels around mid-2008. All the
television channels of Reliance Entertainment wou-ld have the
name Big, a label it uses for its FM radio cha-nnel launched
through Adla-bs Films, the official said. Reliance ADAG holds a
co-ntrolling stake in Adlabs.
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Sahara One unveils
entertainment channel
‘Firangi’ |
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Sahara
One Media & Ent-ertainment christened its new Hindi
entertainment channel as ‘Firangi’. Firangi has pro-posed to
bring in a comp-letely new genre of entertain-ment to the
viewers and bre-ak a new ground with the creation of the ‘world
televi-sion category’. The channel would source the wide spec-trum
of entertainment progr-amming from across the globe to target
predomina-ntly adult viewers. In a dep-arture from the
conventional Hindi entertainment progra-mming, ‘Firangi’ will
introdu-ce its viewers to the world’s mostwatched novellas,
sitco-ms, short series, adventure series and world cinema. The
channel has appointed Rajeev Chakrabarti as its Business Head. |
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UTV to invest Rs 600 cr in 9 channels |
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Mumbai-based media
company UTV Software Communications will invest Rs 600 crore
over the next three years for launching a bo-uquet of nine
television channels. |
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The four Bindass
channels would entail an investment of Rs 270 crore, while the
company will inv-est Rs 320 crore in five other channels,
including an English business new channel,
a Hindi cinema |
Bindass CEO Zarina
Mehta told, we will spend Rs six crore on the en-tire
marketing of |
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and a world cinema channel.
UTV’s first general entertainment cha- |
the contest which
includes Rs 1.5 cr- |
Zarina Mehta,
Bindass CEO |
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nnel Bindass is
already on air along with a Hindi movie channel targeted at
youth. Two other Bindass brand chann-els would be introduced in
April next year.
The company would itself distribute all the channels
targeting 80 per cent connectivity in Hindi speaking areas in
next one year, Mehta said. |
ore ticket to space. The compa-ny plans
to spend Rs 40 crore on marketing and distr-ibution of
the first channel in next six months, for which it has
tied up with PVR, Headlines Today and Red FM.
“This is for the first time we are launching a general
entertainment brand to address the needs of 42 per cent of
India’s population in the age group of 15-34 years.” |
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INX signs Ideal Systems for broadcasting
support |
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INX Network has inked a deal with Ideal
Systems under which the latter will provide systems design and
integration services for news and playout facilities for INX’s
channels. Through this deal, the Network plans to forge ahead and
launch three more channels in India.
Vynsley Fernandes, group director - Network Operations, INX
Network, said, “We have very high broadcasting sta-ndards. Ideal
Systems was the only company in the Asia- Pacific region that could
meet them to provide systems design and integration support to the
news team. Their expertise will ensure that the highest level of
production is delivered through the best quality broadcast that will
set its own standards, provide the best viewing
experience to
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our viewers and value to all our business
associates.”
Commenting on its association with INX, Promod N Mathur, managing
dire-ctor, Ideal Systems India said, “Ideal looks for-ward to being
associated with the grand plans of the INX Network in put-ting
together a world-class technical facili-ty. INX’s demanding and
uncompromising standards of top quality are just the sort of
challenge my team is looking forward to meeting.”
Ideal Broadcasting India (IBI) is the India arm of the global
Ideal Systems, specialising in both satellite and terrestrial
broadcasting in the Asia-Pacific region. It has provided services
and supplies to broadcasters like NDTV, Sun Network, Asianet and
Doordarshan. |
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Wizcraft sets up television
arm |
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Looking at the demand for television content
from the slew of television cha-nnels set to hit television screens
in India, event management and entertainment ba-sed company Wizcraft
International has stepped into television content produc-tion. The
company has set up Wizcraft Television as a separate division to
televi-sion content. Sarkari, who heads Wizcraft |
Television says, “We already have a huge library
of event-based content which forms the staple programming for
general entertainment channels (GECs) on wee-kends. Producing
television content is like a natural progression for us and our
technological strengths in producing multi-cam setups will give us
an edge in the reality shows.” |
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