SPOTLIGHT

CATCH
A FALLING STAR


For millions of listeners in India, Radio Ceylon has been a symbol of youthful
romance, a habit and a way of life. In fact some of these die-hard listeners,
still fiddle with their radio sets in the hope of catching the station, -reports
NALIN SHAH.


                                      The Radio Ceylon building   

o the new breed of listeners, Radio Ceylon (now known as Sri Lanka Broadcasting Corporation) might mean just another broadcasting station. But to the millions of listeners, over the years, it has been a symbol of youthful romance, a habit - and a way of life.
   The evidence of the popularity of Radio Ceylon can be found in an incident which was a popular joke in the'50s. A certain villager went to a city to buy a radio set, so the story goes, and the dealer inquired whether he wanted Murphy or Philips. The simpleton innocently replied that he was interested in buying only 'Radio Ceylon'.
  
This incident is a testimony to the immense popularity of the foreign

broadcasting station amongst Indian listeners who considered themselves linked through Radio Ceylon, to a big happy family. There are a countless number who love to recount the musical journey of Radio Ceylon with a sense of nostalgia.
           
ENGLISH & HINDI

he commercial service of Radio Ceylon came into being soon after Ceylon  gained independence, inheriting from the British some fairly powerful transmitters. Two of the main short-wave transmitters were alloted to Radio Ceylon's two major 'All Asia' beams - the English Service and the Hindi Service (which also presented each afternoon, popular broadcasts

  65 >> Playback and Fast Forward>>December 1987                                                     Back to Content        Back to magazine cover

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